Clothes On
My Mind
A contemporary Indo-Western fashion label built for a generation that refuses to blend in. We shaped a bold, expressive identity that mirrors the brand's vibrant spirit and cultural confidence.
Visit clothesonmymind.com
Client
Clothes On My Mind
Founder
Ridhi Kapur
Industry
Fashion / Apparel
Year
2024
Scope
Brand Identity
Location
India · Worldwide
The Brief
Founded by Ridhi Kapur at 26, COMM set out to turn clothing into a form of self-expression — for a generation that values individuality over conformity.
Our challenge was to build a visual identity as expressive as the clothing itself: playful yet premium, culturally rooted yet globally relevant. Collections like Candy Crush, Level Up, and Bollywood.Com demanded a system flexible enough to flex between bold campaign energy and clean e-commerce clarity.
The result is a brand that feels confident, current, and unmistakably its own — from logo to lookbook to storefront.
The Mark
A confident wordmark that balances editorial elegance with youthful energy — designed to sit as comfortably on a garment tag as it does on a billboard.
Campaigns
Art direction across collections.
Level Up
Campaign · 2024
Bollywood.Com
Campaign · 2024
In The Making
Campaign · 2024
Collections
Product & e-commerce styling.
Snip Snip Dress
O' Stitch Co-ord
Still Stitching Dress
Snip Snip Co-ord
Soho Blair Co-ord
Passion Denim 3 Pc
Denim Dazzle Co-ord
Denim Candy Top
What We Delivered
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Whether you're launching a new brand, refreshing an existing one, or building a product — we'd love to hear about it. We reply within 24 hours.
Based In
Bangalore, India
Available worldwide
Response Time
Within 24 hrs
Mon – Fri
Happy Clients
100+ Brands
Across industries
Experience
5+ Years
Brand & Digital